How To Drive eCommerce Sales Using These 5 Product Matching Web Data Points?

In this article, we are discussing how digital-first retailers are utilizing web data from different sources in order to compare their own product listings with those belonging to competitors.

February 1, 2023

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eCommerce stores depend on a solid conversion rate to make a profit. No matter how clever the marketing campaign and how good the product is, customers will always balk at buying something they don’t want if it means taking too much of their hard-earned cash. The worst thing you can do is spend all your time creating products that no one wants or making sure they’re in stock and not overselling when you know someone wants them.

How Can Web Data Help eCommerce Companies With Their Product Matching?

Many eCommerce stores can increase their income by analyzing customers’ buying patterns. It gives them an insight into the people likely to make a purchase and what they might want. The data they collect creates a custom list of products that best match those buying habits. It is a valuable tool when trying to keep people shopping with you, so all eCommerce stores should look into it.

Here are 5 product matching web data points that can be used to help your eCommerce store increase its sales.

1. Pricing Comparison

These will show you what other sites are selling your products. They are a great guide to how much you should charge if you’re trying to sell an item that costs more than it’s worth. When checking these listings, look at the final prices, not the initial ones. The current sale price is the one that’s relevant in this case.

2. Item Specifics Mapping

It helps you add information so that only your listing comes up when someone searches for an item. One good way to do this is to map the item’s name, description, and additional image or video to display as a thumbnail in the results.

3. Scanning Competitor Reviews

While it might not be the most positive thing you’ve ever done, reading what other people have said about your products is worth looking into. It can remind you of problems that have happened in the past and help you improve your service as a result. Even if it doesn’t make you feel good, take comfort in knowing that no one is perfect, and even big names like Amazon get complaints now and then!

4. Listing Title Analysis

Your listing title should match up with what the customer is looking for. Start by using the keywords you hope will be picked up when people search for your products. Then add a short introductory paragraph that gives a quick product overview. And, of course, remember to use your business name too!

5. The Impact of Visuals

If you want to appeal to the heart or the head, you need visuals. Uploading images of your product should be a priority for all eCommerce businesses. The main reason is that it helps search engine algorithms find what people seek. People are likelier to look at pictures and buy items shown in an image than if they were just a name.

You can also use imagery to engage with interested customers. It might be as simple as showing people how the product will look after it’s been purchased or something more sophisticated, like creating videos or uploading images of the item being tested or served on your site. The best way to decide which option is best for you is to try it yourself.

Remember, the most successful eCommerce stores always start with an idea, design, and strategy that works well together.

Using scraped data to boost eCommerce sales

The product copy manager can only do their job correctly with the correct data. So you need to conduct your research and analysis correctly so that your product descriptions draw in the right customers and encourage them to purchase your items.

1. Parallax Images

A parallax image is an effective way of making your product pages look more attractive to the visitor. You can include a rotating or zooming effect that allows the customer to see your product from different angles and the actual product in real time.

2. Product Color Combinations

The color theme used on your website can have some beneficial effects on your sales. You could even go as far as to use specific colors matching different body parts, such as stress relief. These are all great ways to help drive visitors back to your site repeatedly, not to mention giving them a better shopping experience.

3. Product Art

Customers will respond to the quality of product images. It means you must invest little time to find high-quality, aesthetically pleasing, and product-related images. But it could also mean using different types of art to appeal to consumers of different tastes.

4. In-Depth Descriptions

Descriptions are critical to keeping the customer engaged with your shop and purchasing products from your online store. Let them know how something works and why it’s essential that they buy your product. You can do this by using keywords to convey the importance of using your product over others.

5. Using the Right Tools

The most successful businesses aren’t just about selling their products; they’re about knowing their customer base and how to cater to them. One of the best ways to ensure you’re meeting your customer’s needs is by incorporating data into everything you do, including marketing campaigns and product selection. Consider using a predictive analytics tool to help you decide which products will likely sell and when and what they cost and look like after buying them.

There are many benefits to using product description data; it’s an essential part of the marketing process that can help your eCommerce store stand out from the competition. You must use data correctly to give your business some much-needed credibility.

1. Use Product Descriptions SEO-Friendly

The first way that using product descriptions helps SEO is by writing the keyword itself. It makes it more relevant and helps with relevancy. It’s best to do this as often in the description as possible, and this should be done without seeming forced. For example, you could replace words that have been used with synonyms.

2. Using Product descriptions to generate backlinks

You must use your site’s data to drive additional traffic back to the leading site. Putting the customer at the center of everything should be easy to write a product description that includes links to your homepage or category pages. The good idea is to write your product descriptions directly on your homepage so that no connections are needed!

3. Using Product descriptions to improve conversions

If you’re looking for a quick boost in your conversion rates, it’s worth considering whether the product descriptions you have on your site are clear and easy to read. Using descriptors such as ‘excellent,’ ‘superb,’ or ‘amazing’ can help describe products and increase their chances of selling.

4. Using product descriptions to improve your product page ratings

Customer reviews can make all the difference when it comes to the success of your business. You can use the descriptors above to help boost customer satisfaction with your products, encouraging more positive reviews and more choice actions (e.g., Facebook likes) that keep customers returning for more.

Final Thoughts

A strong product description can be the determining factor between a purchase taking place and a potential customer leaving your eCommerce site. You shouldn’t underestimate the value of good descriptions; they are essential to modern marketing and customer engagement.

Instead, consider keeping up with trends to make your content more effective. Using data and customer feedback as part of your product description will help you meet customer needs more effectively, meaning you’ll have less wasted effort on unwanted products.

All in all, it’s worth considering what you’re doing with your product descriptions to get the best from them.