Outsmarting the Competition: Price Scraping for E-commerce Growth
This case study describes how our organization has provided an ideal price scraping solution to an e-commerce giant. By using our data scraping solutions, the client’s company was able to gain a competitive advantage in the e-commerce market. Our solution provides real-time tracking of competitor prices with accurate product matching. This way client increased sales, improved efficiency, and gained complete visibility and control over market position.
About Client
The client is a leading e-commerce giant that deals in buying and selling vast amounts of goods online. They have generated very good revenue and market share through online business. The client has millions of consumers who purchase their products and services. Our client typically manages a large warehouse and delivery services. Beyond just selling products online, the client has built a great membership program like Amazon.
Client Requirement
The client wanted to know how to gather a competitive advantage in a highly dynamic e-commerce business. They were in search of a solution, not just to track competitor pricing, but also to monitor market fluctuations and increase leads for their company. The key requirement of the client was not just limited to this; they expressed further interest in using data analytics to understand emerging trends in consumer demand. The client was curious about bringing agility, stability, and increasing performance and growth.
Challenges
While fulfilling the above client expectations, our business faced a few challenges. They are as follows:
Solution
We follow the following approach to help the client solve those problems without any hassle.
We designed a web scraping API to extract product-related information like images, features, usage, description, etc., from competitors’ sites and provided comprehensive insights.
Used the headless browsers to bypass the anti-bot system.
Provided a dashboard that alerts the client’s team when price changes in competitors’ sites are detected.
Efficiently collected customer reviews and ratings to gain insight and to refine the client company’s product development for a better customer experience.
Scraped region-based pricing to see the strengths and weaknesses of the competitor.
Offered the client organization a predictive insight for efficient inventory management.
Conducted policy reviews to match compliance with legal requirements.
Used AI to automate data pipelines and reduce manual work.
Impact
The solution provided to the client helps to gain higher conversion rates. It increases leads and helps in maintaining a competitive price across product categories for highly demanding products. We provided an effective solution to access clearly understandable and accurate competitor pricing data without any hassle.
